Editing Styles in Music Videos - Drizzy Drake

I love music videos and the way they are created. Recently i have been watching videos for the style that has been used. The music helps but the use of different colour correction, framing, saturation, editing style has really stood out to me recently. The editing of the video doesn't get as much praise as it should do, instead audiences are more interested in what is in the music videos, rather than how it has been created.

For example the new Drake video Marvins Room is one of my favourite music videos at the moment. Not because i particulary like the song, which i do, but because of the different styles used in the  edit of the video. From the first frame the street lights are completely burnt out and over exposed to create a simple but extremely effective effect. In the third frame we see the colours burnt out again on the car's headlights, it adds a different kind of texture the video. The use of the purple tone, almost a purple sepia effect all the way through compliments the music and the edit. Different forms of layering are used throughout as well to link frames together and give the audience that 'drunk' feel as Drake is drinking in the bar. All these tools compliment the lyrics and the music and gives us a real feeling for what the music is about.

I love the way that certain cuts occur in tandem with the beat of the music, it is timed to perfection and really adds to the story of the video. What is really interesting about this video is that the yellows, oranges and reds are totally over exposed. But i think that this effect works incredibly well with the purple/burgundy filter used throughout. Too many music videos , in the current climate, try to use massive budgets and create amazing sequences, but the thing that stands out in this video is the editing tools used to create a really effective and simple music video. What makes this video so interesting to me is the use of colour throughout and the consistency in the different cuts and how they go in tandem with the music.

Anyway check the video i am definitely a fan of this one.

Drake - Marvin's Room